Mobile Apps are just as effective as the number of users they reach. It’s the harsh truth of marketing—no matter the quality of your products, it’s the delivery that makes it successful. To guarantee your mobile app lives up to its full ROI potential, it’s extremely important to have a well-planned marketing strategy, which can lead to thousands or even millions of downloads when properly executed.
Below you will find a comprehensive guide on how to market an app and hopefully this will help to make marketing your mobile app successfully.
Know Your Audience
If you haven’t figured out who your core audiences are, it will be a very slim chance that you’ll ever hit your target. First, identify the group of users your app will cater to, then design for them. Here are some factors to consider:
- Age range (18-24, 25-34, 34-45, etc.)
- Interests (music, tech, reading etc.)
App store/ Google Play store discoverability is one big issue to consider when launching your new app. At least 63% of iOS users search for apps organically, and a massive 83% of all iOS apps are “Phantom Apps” and that mean they are practically invisible in an organic App Store search. Such stats emphasize the importance of keyword research and optimization. In order to attract as much organic traffic to your mobile app as possible, start by examining industry trends and staying up-to-date on app store optimization and SEO strategy.
Build an Online Presence
Enhance your app’s online presence as much as possible by showcasing it on your website and incorporating it into your other marketing channels such as social media. You can even go so far as creating a comprehensive website for the app itself. Here are a few more important aspects to consider:
- Landing Page: Dedicate a page of your website to your mobile app. Include download links and/or scannable QR codes that lead visitors straight to the app store listing. Emphasize its benefits to the user, like cost-savings and insider product info, in addition to simply listing the features. Screenshots and promo videos are big selling points as well.
- Blog Articles: Leading up to launch, post regular updates and sneak peeks on your company blog. Post-launch, continue to share the latest feature updates and user insights to capture the attention of new customers.
- Banners: Design clickable website banners that convey essential info and link through to actionable content, like the download link or an app release blog post.
- Emails: Add regular app update emails to your drip campaigns. You can pull content from your landing page and reframe it to work seamlessly within your email marketing campaign.
Schedule Your Launch
An app launch done right can bring a storm of downloads. Put your launch day on the calendar and begin advertising your “Official App Launch” to customers and leads. Create a social media buzz around your app, promoting with exclusive offers and sending teasers out far and wide. When launch day arrives, offer special deals to the first users group to download. Before you know it, you’ll have hundreds of customers with your app in their hands.
Listen to your users’ opinions.
At the first stages of your app’s release, listen closely to customer feedback. It helps to include a response form in your app and on your site. Regularly read reviews of your app on App Store/ Google Play Store—and thanks loyal customers for positive ones— also pay attention to common complaints. Keep these communication channels open in the long-run so you can continue revising and improving your app’s ratings, ultimately better serving your user base.
Popular Apps in the App Store and Google Play store are determined based number of downloads as well as rating quality. However, these app profile and app “directories” pages (For example the App Store’s Game category page) are also webpages.
As search engines such as Google or Bing continue to index, display, and rank app pages for the heavy dominant mobile users, many mobile app developers are trying to expand the backlinks and social popularity of these pages – giving them extraordinary influence over organic search results.
Therefore, it is important to also have a SEO strategy for your mobile app as well.